B&G Foods launches Cream of Wheat Healthy Grain Instant Hot Cereal
Published:26-March-2009
By Datamonitor staff writer
Marks a significant step in strategic rebuilding of the brand acquired in 2007
B&G Foods, a manufacturer and distributor of shelf-stable foods, has launched Cream of Wheat Healthy Grain Instant Hot Cereal.
According to the company, the new product launch marks a significant step in its strategic rebuilding of the Cream of Wheat brand that it acquired in 2007. The new Cream of Wheat Healthy Grain Instant products will be available in two varieties, Original and Maple Brown Sugar.
David Wenner, president and chief executive officer of B&G Foods, said: "Through our marketing and new product efforts B&G Foods is building on the tradition of the well respected Cream of Wheat brand, reminding consumers how good it was, and how good it still is. We are delighted to expand the Cream of Wheat brand with the introduction of the new Healthy Grain line of products that speak directly to consumers' desire for nutritional products with more whole grain and fiber."
Initially, consumers can find the new Cream of Wheat Healthy Grain Instant products at Wal-Mart and Publix. Over the course of the next several months, B&G Foods expects the new products will also be available at many other retail outlets throughout the US.
