General Mills Launches New Website
Published:03-December-2009
By Staff Reporter
To provide information on gluten-free products and recipes
General Mills has launched new website to provide consumers with information on gluten-free products and gluten-free recipes. The site lists the company’s products labeled gluten-free and features kitchen-tested recipes for preparing gluten-free foods.
Katie Lay, marketing manager of General Mills Health and Wellness division, said: “Consumers should always consult product labels prior to purchase, but our new website can give them 24/7 access to information about General Mills’ gluten-free products. We also created an electronic newsletter by the same name that consumers can subscribe to when they visit liveglutenfreely.com. Gluten-free product information and gluten-free recipes will be sent directly to their inboxes.
“We recently launched a line of Betty Crocker gluten-free dessert mixes, and we have many additional products labeled gluten-free. For example, our Yoplait yogurt, LÄRABAR fruit and nut bar, Betty Crocker Fruit Snack, and Chex cereal product lines all contain several gluten-free items. All this information is included on our new site. Anyone who has adhered to a diet of any kind knows that it’s easier when there are a variety of foods to choose from and recipes to help you.”
