Madison Sourdough Acquired By Two Bakers
Published:29-January-2010
By Staff Reporter
Madison Sourdough has been acquired by Bakers Andrew Hutchison and David Lohrentz. The acquisition includes all equipment, formulas, inventory, rights to the name, web site, and the company's sourdough starter.
Since the acquisition, Madison Sourdough has added five new wholesale customers. They are Fromagination, Indie Coffee Shop, Cool Beans coffee shop, Cooper's Tavern, and Ironworks Cafe.
The company's bread and pastry are now available at 18 local coffee shops, 6 grocery stores and 14 restaurants. Products are also available from the storefront at 6640 Mineral Point Road in the Clocktower Plaza, and from April through November at the Dane County Farmers Market and the West Side Community market.
The company has recently developed twenty new products including Cracked Rye, Five-Grain Batard, Focaccia, Ciabatta, Cranberry-Walnut Boule, Apple Galette, Pear Galette, Chocolate Macaroons, with many more products in the works.
Hutchison's role will be as head of production and product development, while Lohrentz will be in charge of marketing and finance.
Mr Lohrentz, said: "This represents the chance of a lifetime. We want our bakers to tell a story about themselves through everything that we bake. I believe that we have some intriguing stories to tell."
