Tim Hortons Adds English Muffin Breakfast Sandwich To Menu
Published:25-January-2010
By Staff Reporter
Tim Hortons, a quick service restaurant chain, has added an English muffin breakfast sandwich to its menu. With this launch, the company is offering all hot breakfast sandwiches at participating restaurants for a limited-time introductory price of $1.99.
The company said that hot breakfast sandwiches are the second most popular morning menu item behind only coffee in quick service restaurants in Canada. One in four hot breakfast sandwiches sold are on an English muffin, according to NPD market research firm.
Bill Moir, chief marketing officer of Tim Hortons, said: "The English muffin breakfast sandwich is another choice for customers to pair with their favourite Tim Hortons coffee, and continues our commitment to provide customers with a wide variety of breakfast selections. They can also expect our new breakfast sandwich will follow the Tim Hortons brand promise: prepared fresh to order, with the same great quality and taste, at an affordable price, every time."
Roland Walton, chief operations officer of Tim Hortons, said: "Our Tim Hortons store owners are proud to be the number one choice for Canadians to start their day. It all begins with our premium blend coffee. Customers love our 20-minutes fresh guarantee - all day, every day.
"Now, the English muffin breakfast sandwich offers another great combination with a cup of Tim Hortons coffee, and gives customers another reason to make us their preferred breakfast destination away from home."
